Did You Know #4
Alright, let’s start out with a confession. I forgot to use an entire slew of “Did You Know” posts in a blog wrap up. I thought about changing the names of all the blog posts, rearranging them, and then updating the social media posts. Then I thought about not doing that and quickly decided that was the right call. That means with this wrap-up of “Did You Know” posts, some of the insights will be a couple weeks old. They’re still as relevant as ever, though, so give them a quick scan so you can make sure you’re keeping up with digital marketing trends you might have missed. Meanwhile, I’ll try to figure out why I even brought up my mistake in the first place.
Mobile site performance and design is critical to advertising success in a world where almost 4 out of 5 potential customers are finding you on phones. Is your mobile landing page in a good place? If it's not, reach out. We can help.
In Q1, Google cost per lead rose by 25% YoY for almost every industry included in a recent study. That means to win on Google Ads, it's more important than ever to find efficiencies through analysis and optimization. Looking to improve your Google Ads performance? Let's talk.
It's getting harder to win on Google Ads as more and more advertisers compete for a finite amount of ad slots. That doesn't mean you can't win, though. It just means you have to be even smarter than before. Reach out if you want our advice on how to do just that.
Improving SEO can be complicated, but strong writing is a good foundation. By creating compelling content that's relevant to your service or industry, you give yourself a better chance of being found on Google organically. Want help with your content strategy? Reach out and let's see what we can do.
That’s it for this one! As always, reach out with any questions or just to say hello. In the meantime, we’ll keep posting our “Did You Know” content on LinkedIn and our latest wrap-ups here.
