Did You Know #3
For our third wrap-up of “Did You Know” content, we focused on Google’s new AI Overview. What is it? How is it changing Google search results? Why is it telling me to run with scissors and eat rocks? We stroll through Google’s AI Overview impacts in a review of the Did You Know content we posted on LinkedIn recently. You can follow us on LinkedIn at Terra Nova Advertising to get the updates right as we post them. Or, you can check back to read our wrap-ups where we share everything all at once. Either way, you’re supporting real humans, talking about AI…until AI can do it better. So thanks for reading!
Google is cracking down on low-quality affiliate sites with the help of AI. That spells bad news for spammy sites looking to make a quick buck with content that isn't great for consumers. Unfortunately, it can also affect smaller businesses that lack the SEO infrastructure to stay safe. Want to ensure your site is set up to win in the new Google landscape? Reach out so we can talk SEO.
Google's AI Overview has been making waves since its release on May 14th, causing equal parts excitement and trepidation. If you've seen any of the funny results it has spit out so far, you're probably also a little concerned. From an SEO perspective, it's unclear how AI Overview results perform compared to normal organic results. With AI Overviews appearing on only about 15% of searches, though, it still seems that short, informational pages with solid SEO are the best way to retain traffic to your site.
Want to remove your site from Google AI Overview? It is possible with a nosnippet tag! The catch: this will result in no meta description at all. It's worth weighing the pros and cons of a nosnippet tag before implementation. Reach out to us if you'd like to hear our take.
Google intends to stay the course when it comes to AI Overviews as "...Google is evolving from a classic search engine to an answer engine." Source: https://searchengineland.com/google-search-ai-mistakes-progress-443228
While some Google AI Overview results went viral for their inaccurate and potentially dangerous responses, it seems these results are much more of the exception than the rule. As Google continues to refine their AI Overviews, we could see traffic start to shift away from landing pages as more people find answers directly on Google.
Thanks for sticking around and reading about Google’s AI Overviews. We’ll keep creating human content about the industry and are here to answer any of your questions about where we think things are going.
