Paid Social That Drives Results
Agency Veterans: The 3 of us combine for decades of hands-on SEM experience at agencies. That means you’re handing your marketing over to people who can handle it.
Faster Turnaround Times: No need for a meeting to prepare for the meeting where we eventually discuss meeting your needs. We know how to get stuff launched quickly and accurately. We’re a bad fit for clients who like to take the scenic route to success.
Flexible Pricing: Only pay for the service you receive. We’re not here to make you pick between convoluted pricing buckets. We’re lean enough to work with you to create a plan that makes sense, whether that’s performance-based, hourly, or monthly retainers.
Eclectic Skillsets: Before we were marketers, we earned backgrounds in mathematics, economics, statistics, business, coding, creative writing, and a few languages for good measure. We work in marketing because we’re good at it, but our ideas extend beyond it.
Are You Not Entertained?: Reaching goals and hitting numbers is our main priority. That doesn’t mean recurring calls can’t be at least a little fun. We can’t promise to make you laugh, but we’re at least going to try.
We Win and Lose Together: We aren’t salaried, we aren’t hourly, we can’t claim credit for someone else’s work. We’re 3 professionals who get to do this as long as our results let us. You better believe we’re showing up to each project highly motivated to do well.
How We Get You On Track
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Putting the Pedal to the Meta
Understand Your Business and Objectives
Create Account, Ads, and Targeting Framework
Determine What’s Working and What Isn’t Working
Make Updates and Optimizations
Communicate Progress and the Plan for Improving
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Beating the Clock on Tik Tok
Understand Relevant Trends and Trending Content
Create or Promote Engaging Videos
Analyze Engagement Results to Identify Opportunities
Design or Implement New Content Regularly
Communicate Progress and the Plan for Improving
How We Lap the Competition
Test New Formats & Features:
We stay up-to-date with new features and campaign types in the ever-changing world of paid social advertising. Through options such as Generative AI video creation, Advantage+ Audiences, and A/B testing tools, we stay ahead of advertisers asleep at the wheel.
Embrace Native Social Shops:
We incorporate social platform shops into our strategy so we can drive sales and leads more effectively. Rather than relying solely on traffic to websites, we can also engage users looking to purchase right away.
Set Smart Bid Strategies:
We select the initial automated bid strategy designed to reach your marketing objectives. Then, based on performance, we shift to more advanced options such as “Maximize Results”, Cost Cap/Bid Cap, and Target ROAS strategies to accelerate results.
Adhere to Best Practices:
We structure our ads and campaigns around the best practices revealed by the social media companies. When we play by their algorithms’ rules, we pass advertisers who don’t race to adopt the latest methods.
Adopt the Best Platforms:
We focus your marketing budget on the platforms most likely to reach your advertising outcomes. Rather than establishing a presence on all possible platforms, we use our expertise to focus your spend on the right channels at the right time.
Create Comprehensive Reporting:
We help you understand how your social ads are performing from multiple perspectives. With our custom-integrated dashboards, you will always understand how well your paid social engine is running.