Did You Know #5
Welcome to our 5th roundup of “Did You Know” posts and commentary! This is a collection of the “Did You Know” content we post on our LinkedIn account multiple times a week, all conveniently collected into a blog format. This time, we opted for a desert theme for our posts, but the content is anything but dry. Take a quick scroll through some of the lesser-known updates that are occurring in the digital marketing space lately. It’s not a mirage; this valuable content really is and will continue to be free and here to help you out.
Everyone likes to get a deal and Google's making it easier for shoppers to find them with updates to the "Deal" section of the Google SERP. They're also starting to display member price discounts for certain advertisers so potential customers see the true price they would pay if they're a member of that brand. If you haven't been focusing on Merchant Promotions for your Google Shopping Ads, it might be time to start. Reach out if you'd like help.
Google announced major updates to how it handles search queries, both in terms of reporting and negating. Now, misspelled search queries are reported with the correctly spelled search queries instead of being listed as "other" in search query reports. Also, if you add a negative keyword, misspellings of that keyword will also be negated proactively. These changes should help streamline search query management but, as always, at the expense of some control.
You might be sick of hearing about AI already, but initial signs point to it sticking around. Love it or hate it, you're most likely going to encounter it as a worker and definitely as a consumer. While AI can help produce large volumes of content quickly, it must still meet quality and E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines to avoid penalties on Google Search. Want to understand how AI could influence or interfere with your content strategy? Reach out and we can chat about it!
With the proliferation of AI content, social selling, and influencer culture, it's getting harder to sift out which content is valuable. We feel it as content consumers and Google is reacting to it in an effort to maintain credibility as an accurate information provider. To do so, they are preferencing content created by known creators in their organic ranking algorithms. Tapping into the authority that independent creators have already developed can be a valuable way to get your brand or products in front of the right people.
Enhanced Conversions allow you to better track conversion activity from people who click on your ads and then take action on your website. They help you receive more conversion credit by sending hashed first-party data instead of solely relying on third-party cookie tracking. The benefits are enormous, but the setup can be daunting. Google's new Chrome extension makes that setup easier. Or, if you still don't want to deal with it, reach out to us for help.
That’s it for this edition of Terra Nova “Did You Know” content! If you’d like to get each “Did You Know” post right when it’s freshly posted, follow our LinkedIn page. We’ll have a new theme coming at you tomorrow, so stop by to see what it is. This last pun is forced, but when it comes to marketing advice, we won’t desert you!
