Did You Know #2
We’re back with a second round of digital marketing “Did You Know” posts! This time, we went for a nautical theme as we dive deep into various SEM, SEO, and Analytics topics that have surfaced recently. We also give our takes on how these changes might impact the industry. Give it a quick read to stay up-to-date or reach out if you want to talk about any of these topics further. Ahoy!
It .might seem intuitive to pin certain headlines or descriptions to certain positions for your Google Ads copy. When you let Google construct your RSAs (response search ads) with more freedom, you're more likely to show the right copy at the right time for each specific search. Let us know if you want help creating effective Google Ads copy with best practices in mind
Tracking ad clicks that result in a contact form submission is relatively easy in 2024. Understanding the value of those leads and which ones result in sales is harder. Hubspot helps, and with Google throwing their weight behind them, we could get an even better picture of the role marketing plays in new customer acquisition.
GA4 replaced Universal Analytics as Google's website tracking platform. That means new features and functionality, but also a lack of support for Universal Analytics going forward. If you want to access any of that historic data, you need to back up your UA data before July 1st. Don't know how or don't want to deal with it? Reach out and we can help.
Google is constantly updating the ways it evaluates websites to determine who shows up for different searches and where they rank. We stay on top of these updates to help you accomplish your goals in the current search climate. Want to keep your pages up-to-date? Reach out and we can figure out how we can help.
Threads is basically Meta's version of Twitter. It's been gaining traction ever since Twitter became...not what it used to be. Whenever a new platform launches ads, the companies that are first to adopt it experience cheaper CPCs/CPMs due to minimal competition. Will you be ready when threads ads arrive? Working with us is a great way to keep up with the latest offerings.
That’s it for our second “Did You Know” wrap up! Reach out if you have any questions or opinions on anything we shared today.
